WUWT readers may remember this story I wrote about the clowns from Old Pulteney’s “Row to the Pole” who had headlines blaring in Britain exclaiming they had rowed to the “north pole”. Telegraph, BBC, and Independent geography FAIL: “Row to the Pole” never made it to the “North Pole” – they are 790 miles short

I pointed out that not only were they NOT at the north pole, they weren’t even at the north magnetic pole which had since moved due to the Earth’s normal processes.

As I explained before the trip even started, there’s no “pole” achievement here, not even close. They are 738 KM short of the actual magnetic pole. The 1996 magnetic pole doesn’t exist there anymore and thus can’t be a pole of any kind.

The Telegraph article says:

The successful trip to the Pole, described as the “greatest ocean rows of all time”, was only possible because of more seasonal ice-melt in the Arctic that has opened the waters up.

No mention of the fact that they aren’t even close. The actual North pole is 790 miles away:

Most any child in primary school taking an introduction to geography could spot this error, which makes the Telegraphs error doubly embarrassing.

Following my lead, WUWT reader Neil Turner issued a complaint to the Press Complaints Commission (PCC) in the UK over this glaring inaccuracy. They responded with a ruling and agreed the Telegraph erred. Here is part of the email exchange from the PCC and the Telegraph:

And here is the microscopically sized “correction” printed today on page 18, next to the nude wrestler story and the fashion news. It doesn’t even contain the word “correction”.

Neil writes in his email to me:

My observation is that it is typical that the misleading story received far greater prominence than the correction. I took this up with the PCC, and they explained that the size, font etc of correction is leaft at the Editor’s discretion.

From my perspective, the editor’s discretion, shown above in it’s placement and size, is pretty much the journalistic equivalent of “eff you!”.

What a bunch of gormless cobblers.

Meanwhile Jock Wishart and the crew enjoys the spoils of their sponsor, the Old Pulteney whisky company, caring not at all that people think he’s reached some sort of geographic pole. Such is the way of the world today, fluff and failure make headlines whiles facts get buried on page 18 next to the nude wrestlers.